Privacy policy
Privacy Policy
Effective Date: 25/05/2025
At ERA, a high-end luxury clothing brand operating in Egypt, we are deeply committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.eraeg.com, interact with us through other channels, or purchase our products.
This policy is governed by the laws of the Arab Republic of Egypt, including but not limited to the Personal Data Protection Law No. 151 of 2020 and other applicable regulations. By accessing our website or providing us with your information, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect various types of information to provide our services, enhance your experience, and offer you the finest luxury products. This information may include:
1.1 Personal Identification Information
• Contact Information: Name, email address, phone number, and postal address.
• Account Information: Username, password (encrypted), and preferences when you create an account.
• Purchase History: Order details, including items purchased, sizes, dates, and payment information (processed securely by third-party payment gateways).
• Communication Preferences: Choices regarding marketing communications and notifications.
• Demographic Information: Age, gender, and location (when voluntarily provided).
1.2 Website Usage Information
• Browsing Data: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
• Cookies and Tracking Technologies: Used to analyze traffic, personalize your experience, and improve services. (Refer to our Cookie Policy for more details.)
• Device Information: Device model, screen resolution, and unique device identifiers.
1.3 Information You Provide Voluntarily
• Feedback and Reviews: Comments, ratings, and feedback on products or services.
• Customer Service Interactions: Emails, phone calls, and chat logs.
• Surveys and Promotions: Data from participation in surveys, contests, and promotions.
• Personal Styling Services: Measurements, preferences, and styling details for personalized services.
1.4 Information from Third-Party Sources
• Social Media Platforms: Data collected when you interact with our pages or link social media accounts to our website.
• Payment Processors: Transaction confirmations (we do not store card details).
• Shipping and Delivery Partners: Shared shipping addresses and contact details to facilitate order fulfillment.
2. How We Collect Your Information
We collect your information through:
• Direct Interactions: Creating an account, placing orders, subscribing to newsletters, or contacting customer service.
• Automated Technologies: Cookies and tracking tools monitoring browsing behavior.
• Third-Party Sources: As detailed in Section 1.4 above.
3. How We Use Your Information
We process your data for various legitimate business purposes, including:
3.1 Providing and Managing Our Services
• Processing and fulfilling orders, payments, shipping, and returns.
• Managing your account and providing customer support.
• Personalizing your experience and recommending products.
• Administering promotions, contests, and surveys.
3.2 Communicating with You
• Sending order confirmations, shipping updates, and account notifications.
• Responding to customer inquiries and service requests.
• With your consent, sending marketing emails about new collections, events, and promotions (opt-out anytime).
3.3 Improving Our Website and Services
• Analyzing user behavior to optimize performance.
• Conducting research and improving product offerings.
• Troubleshooting and ensuring website security.
3.4 Marketing and Advertising
• Running targeted advertising campaigns.
• Measuring the effectiveness of marketing efforts.
3.5 Legal and Compliance Purposes
• Complying with Egyptian laws and legal requests.
• Preventing fraud, unauthorized access, or illegal activities.
• Enforcing our Terms and Conditions.
4. Sharing Your Information
We may share your information in the following cases:
4.1 Service Providers
Trusted third-party service providers for payment processing, shipping, hosting, email marketing, and analytics. These providers have restricted access and must comply with data security measures.
4.2 Business Partners
In cases where we collaborate with another company to offer joint services, we may share your data with your consent.
4.3 Legal Authorities
If required by law, we may disclose your information to government agencies or law enforcement.
4.4 Business Transfers
In case of a merger, acquisition, or business sale, your data may be transferred to the acquiring entity.
4.5 With Your Consent
We may share information with other third parties only with your explicit consent.
💡 We do not sell, rent, or trade your personal information to third parties for direct marketing without your explicit consent.
5. International Data Transfers
If we collaborate with service providers outside Egypt, we ensure compliance with Egyptian data protection laws by implementing approved security measures and legal safeguards.
6. Data Security
We implement strict security measures to protect your personal information, including:
• SSL encryption for data transmission.
• Secure storage on restricted-access servers.
• Regular security audits and vulnerability testing.
• Employee training on data security practices.
However, no system is completely secure. We encourage users to take precautions when sharing personal data online.
7. Data Retention
We retain your data only as long as necessary for:
• Providing services (e.g., maintaining your account).
• Complying with legal requirements.
• Resolving disputes or enforcing agreements.
Once no longer needed, your data is securely deleted or anonymized.
8. Your Privacy Rights
Under Egyptian law (Law No. 151 of 2020), you have rights regarding your data, including:
✅ Right to Information – Know what data we collect and how it is used.
✅ Right to Access – Request a copy of your personal data.
✅ Right to Rectification – Correct inaccurate or incomplete information.
✅ Right to Erasure – Request deletion of your data (subject to legal conditions).
✅ Right to Restrict Processing – Limit how we process your data.
✅ Right to Data Portability – Receive your data in a structured format.
✅ Right to Object – Stop certain types of processing (e.g., marketing).
✅ Right to Withdraw Consent – Opt out of marketing communications anytime.
📩 To exercise these rights, contact us at support@eraeg.com .
9. Cookies & Tracking Technologies
We use cookies to:
• Enhance website performance and personalization.
• Analyze user behavior via Google Analytics.
• Run targeted advertising.
🔗 For details, refer to our Cookie Policy.
10. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy policies. We encourage you to review their terms before sharing information.
11. Children’s Privacy
Our website is not intended for children under 16. If a child provides personal data, parents should contact us for removal.
12. Updates to This Privacy Policy
We may update this policy to reflect changes in laws or business practices. Significant changes will be communicated via email or a website notice.
13. Governing Law & Jurisdiction
This Privacy Policy is governed by the laws of Egypt, and any disputes fall under the exclusive jurisdiction of Cairo’s courts.
14. Contact Us
📍 ERA
Beverly Hills, Sheikh Zayed, Egypt
📩 Email: info@eraeg.com
📞 Phone: +201094487927
Thank you for choosing ERA. We are dedicated to providing a luxurious and secure shopping experience.